Most media texts target a wide range of audiences, how true is this of your chosen text?
My first studied text is the series five edition of 'Mad men', specifically the episode 'The Other Woman'.  Matthew Weiner intended his award winning series to be targetted at people aged 25+ of a certain standard of education with specific relations or interests in things such as the business world, historical context or realistic plotlines.
'Most media texts target a wide range of audiences' is not true of this chosen text. The series is only aired on the subscription channels 'AMC' and 'Sky Atlantic' and so for viewers to tune in to watch it, they must be paying for that channel. This immediately defines 'Mad Men's' audience as niche.
Furthermore, the plotlines of each episode is not subject matter that would interest everyone, and does not gratify their audience through escapism, for example, it deals with issues of feminism in the 60's which aids historical content and so therefore limits the people that will feel gratified from this. Also, the slow pace scenes and minimal non-diegetic sound reinforce the sense of realism causing unintended audiences to lose interest, but simultaneously engaging their preferred group by giving them more ways to relate to it to their own life.