B4. Explore the marketing strategies used by your selected industry. Use the examples you have studied to illustrate your answer. [30]
My first chosen text, Nirvana, has used many marketing strategies in order to promote their music. For example,  they relied massively on the production of their music videos in order for audiences to gain an insight into their attitude to society whilst simultaneously promoting their sound. Their 'Smells Like Teen Spirit' music video sold the message of rebellion, which provided teenage audiences with a similarity to the band of desiring freedom. With the video being set in a relatable location; a school gym, this further provides visual support as to who they're targeting and therefore teenagers are more likely to take away the desired interpretation that the band want to be free from genre expectations of 'radio friendly'  music - just like teenagers want to be free from social rules and confinement.
Nirvana also relied hugely on TV performances as they pulled PR stunts live to the nation in order to make an impact, which was then easily communicated by audiences and they are likely to discuss it; giving the band free promotion. When the band appeared on 'The Jonathan Ross Show' they were asked to play a "radio friendly" song, this aggravated their initial attitude to 'confinement' and therefore resulted in them playing their heaviest song.